In this digital age where almost anything can be found on the internet, creating online presence is everything. If you are a business owner and haven’t joined the bandwagon, now is the time to do so. Conversely, if you already have a website and feel no sales are coming in, chances are, you need to work on your site. Online marketing relies not only on the number of visitors that click on your pages. It is more on the percentage of people who stay and explore your website. Design and content say a lot about your company and it is of utmost importance to ensure you gain website traffic and convert it into sales. Having said this, you need to optimize your web presence.
Attention Span of Users on Websites
According to Google research, aesthetic opinion of users happens within 50 milliseconds of opening your website and about 17 milliseconds are needed for them to formulate perception. This makes your website significant in conveying your message to your audience since about 58% of American consumers search about products and services online. Moreover, about 75% of those surveyed admitted that they base the credibility of a business on the company’s website. More importantly, the criteria for their perception transcend beyond aesthetics of the design. These include content quality, accessibility and ease-of-use.
It is important to remember that the design of your website needs to be appealing to your target market as well as to your product brand. If your company is a banking institution or a law firm, it should be presented in such as way that it looks formal, from layout to the font. Animation and colorful background might work for a creative agency but not for your business. Also, ensure that it has a responsive design, that is, it is readable in all platforms, from desktop to smartphones.
Aside for being aesthetically appealing, your website should also have relevant content your audience will find useful. The images you upload as well as media files and content should be tantamount to what you want your readers to know with regards to your product and services. Moreover, see to it that content is up-to-date. They should also be related to what you are selling.
Most CMS like WordPress have a myriad of plugins you can use to optimize your website. Aside from making use of social media like Twitter, Instagram and Facebook to extend your reach, there are plugins you can install to streamline customer experience.
Monetize your website with Google ads and banner ads. Just ensure the ads you place are relevant to your website so as not to jeopardize your branding.
It will also help if you get feedback from a reputable and credible analytic tool about audience behavior. This way, you will learn what needs to be improved on your design and content. Google analytics will give you data on the number of visits your website is getting and where the sales come from. Keeping track of your website is important to marketing your company online.
Looks are everything
The look and feel of your site is what draws clients in and keeps them returning.
Invest the energy and money in building an appealing site that will engage your clients, its well worth it. Ask other peoples opinions to know the first impression your site is giving. The right design will help you take your company to the next level. Ready to create your online presense, or take your current website to the next level? Contacts us now and we will partner together and design the site you are invisioning.